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Group Director - Portfolio Marketing

Location: United Arab Emirates
Date Posted: April 15, 2019
Job ID: 3910
Employment Type: Permanent
       
  • Directly manage assigned events in full.

  • Manage and determine the responsibilities of the directly manage assigned events in full Marketing Managers.

  • Work with the Project Directors and Managers to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Department and its portfolio of exhibitions.

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  • Create and develop innovative marketing campaigns, tools and activities.
  • Undertake the development and production of all marketing and creative collateral in conjunction with Exhibitions Directors and Managers across range of regional and international exhibitions from the DWTC portfolio.

  • Develop, supervise and manage tactical marketing and creative PR campaigns to support the exhibitions strategies and achieve specific business objectives.

  • Work with the Exhibitions Directors and Managers to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmes, gala dinners, award ceremony’s etc.

  • Develop and research new show ideas and markets.

  • Research and develop dedicated data management procedures for the whole department.

  • Manage exhibition onsite activities including press conferences, press days and media centres.

 

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