Head of Marketing
Location: United Arab Emirates
Date Posted: September 02, 2020
Job ID: 4693
Employment Type: Permanent
Our client is a top tier global exhibition & conference organiser with their Middle Eastern head quarters based in Dubai. They are now seeking a Head of Marketing to join one of their leading exhibition divisions.
Must have 7+ years Events & Exhibitions marketing experience:
- Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
- Analysis of previous marketing campaigns and execute targeted selections on internal database system
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Strategic database build
- Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
- Candidates working already on global exhibition shows will have a distinct advantage.
** THIS ROLE IS ONLY OPEN TO CANDIDATES WITH RELEVANT B2B EXHIBITION MARKETING EXPERIENCE **
** ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED **