Digital CMO

Location: United Arab Emirates
Date Posted: January 20, 2021
Job ID: 4831
Employment Type: Permanent
  • Be responsible for creating, developing, and implementing acquisition strategies and plans to underpin customer acquisition targets.
  • Work closely with the CEO to formulate business growth strategies and digital marketing roadmap through ROI- based consumer approaches and data driven acquisition strategies.
  • Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty.
  • Manage the media planning and budget across Search, Display, Retargeting, Social, Partnerships, Offline, and any additional new channels focusing at driving new customer acquisition.
  • Play a major analytical role in tracking and monitoring program performance against the business’s overall goals and objectives.
  • Provide weekly/monthly/annual policy and quote forecasts for all the business products, evaluate scenarios for ROI performance, and communicate results and recommendations to the CEO and key stakeholders.
  • Lead efforts in the utilization of data-driven methodology, analysis, and measurement in order to improve the effectiveness of all marketing channels, paid search, email, direct mail, programmatic media, modeling, forecasting, and analysis.
    • Develop compelling creative, optimized landing pages, and effective advertising across multiple channels.
    • Work closely with the team to manage, validate, measure, and scale influencer marketing programs and PPC programs across UAE and KSA.
    • Create and execute Affiliate Marketing Program strategies for UAE and KSA.
    • Determine the necessary pace of improvement in marketing performance across a wide range of targets and standards inclusive of setting appropriate timelines and milestones to be achieved.
    • Identify opportunities that improve the productivity and efficiency of campaigns.
    • Manage the department’s tracking and data analytic tools.

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