Marketing & Communications Manager - Operations
The selected candidates will be responsible for managing the company’s PR and regional marketing initiatives, including proposing, developing, and implementing PR and marketing plans. Develop the marketing strategy and works with other business partners and agencies to deliver business results. Assists Departments with marketing collateral
¾ Manages all marketing and delivery of activities such as advertising and promotion, events and conferences.
¾ Manages the organization's day-to-day advertising/marketing, media relations, creative editorial, social media and other communications services.
¾ May manage a marketing center or group, including training, monitoring performance issues, promoting a team environment, provides work direction and promotes an environment of innovation and thought leadership.
¾ Plans and organizes corporate promotional activities and shows X products and services to internal and external clients, including overseeing and working closely with agencies.
¾ May manage the information flow that is communicated to various media channels. Provides information for press releases, feature stories, and by-line articles.
¾ Oversees specific communications initiatives as needed.
¾ Interacts with the Managing Director and Head of Departments to form market strategies.
¾ Develops the marketing strategy for the business in line with company objectives, past performance and market forecasts.
¾ Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
¾ Oversees the marketing budget and works within budget to develop cost-effective marketing plans for each service line.
¾ Works closely with internal stakeholders to develop marketing concepts and design marketing materials. Creates a wide variety of templated and marketing materials in line with marketing plans.
¾ Provides cost estimates for internal stakeholders by researching costs and negotiating with vendors. ¾ Monitors and reports on effectiveness of marketing communications and prepares monthly and quarterly marketing reports for management.
¾ Performs other duties as assigned
Skills and Competencies
¾ Ability to comprehend, analyze, and interpret the most complex business documents.
¾ Ability to respond effectively to the most sensitive issues.
¾ Ability to write reports, manuals, speeches and articles using distinctive style.
¾ Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups.
¾ Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
¾ Requires intermediate knowledge of financial terms and principles.
¾ Ability to calculate complex figures.
¾ Ability to forecast and prepare budgets.
¾ Conducts financial/business analysis including the preparation of reports.
¾ Ability to solve advanced problems and deal with a variety of options in complex situations.
¾ Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing matrix-based multi-industry sales environment.
¾ Draws upon the analysis of others and makes recommendations that have a direct impact on the company.
Other Skills and Abilities
¾ Requires knowledge of all software used by personnel in the department
¾ Provides formal supervision to individual employees within single functional or operational area.
¾ Approves subordinate's recommendations for staff recruitment, selection, promotion, advancement, corrective action and termination.
¾ Effectively recommends same for direct reports to next level management for review and approval. ¾ Plans and monitors appropriate staffing levels and utilization of labor, including overtime.
¾ Prepares and delivers performance appraisal for staff.
¾ Mentors and coaches team members to further develop competencies.
¾ Leads by example and models behaviors that are consistent with the company's values.
Scope of Responsibility
¾ Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results.
¾ Responsible for setting department deadlines.
¾ Errors in judgment may cause long-term impact to co-workers, supervisor, department