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Senior Executive-Digital Marketing

Location: United Arab Emirates
Date Posted: October 12, 2021
Job ID: 5317
Employment Type: Permanent
Job Description

Display/Video Campaign Manager Key responsibilities

  • Manage, review, and perform daily account responsibilities associated with Google AdWords – Display Network and YouTube
  • Maintain and monitor Display/Video campaigns, plan and execute different targeting, daily and monthly budget caps, CPM,CPC and CPL performance, ad engagement and other important account metrics.
  • Manage the creation of display and video campaigns at scale
  • Provide recommendations and execute strategies for placement opportunities, campaign structuring, targeting, and other facets of display advertising in accordance with company goals.
  • Provide oversight and manage new paid display/video campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.
  • Keep pace with industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate ad engagement and performance across different platforms including Google AdWords
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.

Professional Skills & Qualifications

  • No less than 3 years experience as a Digital Marketing Manager with similar role
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Facebook, etc).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
  • AdWords / Bing certification a plus.
  • BS/BA degree preferred.

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