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Marketing Director

Location: United Arab Emirates

Date Posted: 18th Nov 2022

Job ID: 6415

Employment Type: Permanent

Marketing Director 

Define marketing campaigns to increase content sales, providing message, target segments, creativity (with the support of a creative designer) and coordinating the execution with the Service Coordinators and Account Managers.

Develop out-of-the-box ideas for our products and services.

Conduct market research studies to identify trends, segments and opportunities to improve the clients content catalogue.

Be aware of similar content and services available in the market to define differentiation strategy.

Maintain the Content Roadmap and Release Plan with the inputs of the record label and content provider partners.

Generate sales and marketing materials (for example: commercial presentation, brochures, contents for the corporate website) and provide internal training (sales and customer care teams) for new content to be launched.

Maximize the monetization of music content by creating innovative ideas on how to package, distribute and promote it.

Produce creative and innovative ideas, assessing concepts and value propositions within the organization for new product and services development.

Prepare marketing intelligence reports by collecting, analyzing, and summarizing sales and market data.

Support sales staff and account management by providing sales data, market trends, competitor data, forecasts, account analyses, new product information; relaying customer services requests.

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