Head of Marketing
The Head of Marketing leads the development and execution of marketing strategies and campaigns that align with the organization’s brand vision and commercial objectives. This role is responsible for enhancing brand positioning, driving customer engagement, managing integrated marketing initiatives, and delivering measurable outcomes across both digital and traditional channels. The position demands a strategic thinker with leadership capabilities to manage teams and agency relationships while fostering innovation and efficiency in marketing execution.
3. JOB DIMENSIONS:
Number of Staff Supervised
As per organization structure.
4. KEY RESPONSIBILITIES AND PERFORMANCE STANDARDS:
Key Accountabilities:
- Develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and retention.
- Lead the creation and deployment of marketing campaigns across digital, social, ATL, BTL, and event platforms.
- Oversee content creation, brand messaging, and consistency across all communication channels.
- Collaborate with Sales, Property Management, Digital, and other departments to align campaigns with business priorities.
- Manage marketing budgets effectively, ensuring ROI on campaign spends and vendor performance.
- Guide, mentor, and develop the marketing team to ensure optimal performance and skills enhancement.
- Analyze marketing metrics to evaluate campaign performance and report insights to senior management.
- Maintain strong relationships with creative and media agencies to ensure timely and high-quality deliverables.
- Ensure compliance with branding guidelines, regulatory standards, and internal policies.
| Skill | Description | Proficiency Level |
| Strategic Marketing Planning | Ability to design and implement long-term marketing strategies aligned with organizational goals, customer insights, and market trends. | Expert |
| Integrated Campaign Management | Leading cross-channel marketing campaigns that align creative, messaging, and execution across digital, print, and physical platforms. | Expert |
| Brand Management and Positioning | Enhancing and protecting the brand’s image and equity through consistent messaging, visual identity, and customer perception. | Advanced |
| Digital Marketing (SEO, SEM, Social Media) | Utilizing digital platforms to increase visibility, engagement, and conversions through targeted advertising and optimization techniques. | Advanced |
| Data Analysis and Marketing Metrics | Interpreting marketing data and KPIs to optimize campaign effectiveness and influence strategic decisions. | Advanced |
| Marketing Budget Management | Planning and monitoring budgets to ensure cost efficiency, ROI tracking, and optimal resource allocation. | Advanced |
| Stakeholder Management | Engaging internal and external stakeholders to align marketing initiatives with business needs and strategic objectives. | Advanced |
| Content Development and Communication | Creating engaging and brand-consistent content across formats to support marketing goals and enhance audience reach. | Intermediate |
| Creative Agency and Vendor Management | Coordinating with agencies and vendors for creative execution, ensuring timely delivery and adherence to quality standards. | Advanced |
| CRM and Customer Engagement | Managing customer relationships and engagement programs to foster loyalty and personalized marketing outreach. | Intermediate |
5. COMMUNICATIONS and WORKING RELATIONSHIPS:
- Internal: Sales, Digital, Customer Experience, Property Management, Legal, Projects, Senior Management
- External: Creative agencies, Media buying houses, Event vendors, Research firms, Public Relations agencies
6. CONTEXT, WORK ENVIRONMENT AND DECISION-MAKING AUTHORITY:
Operates within a fast-paced, deadline-driven environment with decision-making authority on campaign development, media planning, agency selection, and budget allocation as per delegated limits. Works with a high degree of autonomy while aligning with corporate and brand strategy.
7. FINANCIAL RESPONSIBILITIES AND ACCOUNTABILITIES:
Responsible for managing the marketing budget, approving spends within authority limits, and ensuring cost-effective utilization of resources with measurable ROI.
8. SELECTION CRITERIA:
Qualifications and Experience (Essential):
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 10–12 years of marketing experience with at least 5 years in a leadership role managing teams and large-scale campaigns.
- Experience in real estate, retail, or a service-driven sector.
Desirable:
- Master’s degree in Marketing or MBA.
- Professional certification in Digital Marketing or Brand Strategy.
