Head of Marketing – B2B Events

We’re recruiting a Head of Marketing to lead campaigns across a portfolio of international exhibitions and conferences. Combining strategy with hands-on delivery, you’ll manage event marketing teams, agencies and budgets to grow audiences, generate qualified leads and strengthen event brands.

Key responsibilities

• Develop and deliver marketing strategies for up to three events simultaneously.

• Lead marketing teams, managing campaign timelines, budgets and performance.

• Oversee digital advertising, social media and PR agencies.

• Shape compelling copy and creative across websites, email campaigns and promotional materials.

• Grow exhibitor, sponsor, delegate and visitor pipelines, working closely with sales to improve conversion.

• Build partnerships with trade associations, industry publications and media.

• Use audience insights and campaign reporting to identify growth opportunities.

• Oversee event branding, photography and videography.

What we’re looking for

• At least five years’ B2B events marketing experience across exhibitions and conferences.

• Proven team leadership and experience managing multiple event campaigns.

• Strong copywriting, creative judgement and strategic marketing skills.

• Experience managing agencies, budgets and digital campaign performance.

• Familiarity with CRM, marketing automation platforms and data protection practices.

• Confidence working with senior stakeholders, sponsors and industry partners.

• Degree educated and available for international travel.